Defensa Total
Lead Generation System for Legal Services
Context
The starting point
Defensa Total is a well-established Chilean legal services firm. Despite an excellent track record, the firm had zero digital presence. Competitors were winning clients simply because they appeared in Google searches.
The Challenge
What needed to change
No website, no lead capture mechanism, no way to showcase expertise digitally. The managing partners were skeptical that digital marketing could work for a profession built on trust and referrals.
Our Approach
How we solved it
Built a conversion-focused landing page with clear service positioning across three core practice areas
Implemented a lead qualification form filtering inquiries by case type, urgency, and location
Created FAQ-style content targeting exact search queries potential clients use
Set up WhatsApp integration with automated routing for sub-5-minute response times
Results
The impact
+200%
Qualified Leads
-45%
Cost per Lead
<5 min
Response Time
+60%
Client Conversion Rate
“We were invisible online. Now we get more qualified consultations from the website than from all our referral networks combined.”
Marcelo Gutierrez
Managing Partner, Defensa Total
Ready to make your professional services visible to the clients who need you?
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